2021 Ford Bronco: An Off-Road Legend Returns at $29,995


There’s no shortage of premium appointments for the Bronco, nor is there an excess of standard niceties that some folks simply don’t need. It can be as bare-bones or comfy as you so wish—you’ve just got to find the right fit.

The Trims

One of the seven Bronco trims is likely to get the job done for you. The full list includes the Bronco base, Big Bend, Black Diamond and Outer Banks, along with Wildtrak and Badlands for those who want more dedicated 4x4s from the factory. The latter two come standard with 35-inch tires—hell yes—though these mighty rollers can be fitted to any model so long as it’s equipped with the Sasquatch package. If you tick that box, you also get 17-inch beadlock-capable wheels, front and rear lockers, high-clearance suspension and position-sensitive Bilstein shock absorbers.

A limited run First Edition will also be available to high-paying customers, packing the Badlands’ mechanicals, Outer Banks’ interior features, and Wildtrak’s exterior features. Ford says just 3,500 of these will be made.

Any trim fitted with the Mid-level accessory pack comes with Ford’s new Co-Pilot360 safety suite. This bundles features like pre-collision assist, automatic emergency braking, blind-spot monitoring with cross-traffic alert and auto high-beam headlights. 

Don’t sleep on the base Bronco’s steel wheels, either.

The Price

Now that we’ve gone through the 2021 Bronco’s array of features and gadgets, it’s time to talk price. Impressively, for the two-door model, Ford has held the starting price to $29,995 including delivery. Step up to a four-door and you’ll spend at least $34,695, though many will exceed that number far and clear as customers and dealers tack on one option after another. No trim-specific pricing was mentioned by Ford during the Bronco’s release, though it wouldn’t be surprising to see top-spec models break the $60,000 mark.

Customers can place a $100 refundable deposit starting now for their own Bronco with deliveries expected to start in early 2021. Until then, we’ll be chomping at the bit to get our hands on one for testing.

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