It wasn’t long ago Subaru brought the biggest vehicle they have ever made to North America. The Subaru Ascent 3-Row family hauler was an instant hit with families. The 2021 Ascent arrives this summer, but it’s missing a trim level. If the Japanese automaker would build a new mid-size pickup on the Ascent platform, it would also be a success and fill a hole in its all-wheel-drive lineup.
Above is an excellent rendering from Neil de Vos Design of what the Subaru Ascent-based pickup could look like. Pickup trucks are hot sellers and Subaru would be in a great position to cash in if they would build one. The Toyota Tacoma, Ford Ranger, Chevrolet Colorado, and Nissan Frontier, all mid-size trucks, combined for 43,996 sales last month.
Mid-size trucks have been one of the hottest segments for automakers and it’s our guess a new Subaru truck would sell well, like the brand’s new Ascent family hauler. The brand’s Symmetrical all-wheel-drive system would be a perfect fit for a pickup and would likely be a big hit with truck buyers who want to go off-road.
The new Subaru Global Platform would allow the Japanese automaker to use the newest Ascent platform without major changes. Engineers could easily cut off the back, make a few exterior design changes and you’ve got a good-looking 4-door Subaru all-wheel-drive truck for the U.S, Canada, and Australia.
It could be manufactured right alongside the new Ascent 3-Row family hauler in Lafayette, Indiana with its new 2.4-liter direct-injection four-cylinder boxer engine for power. The Ascent-based truck would sit higher off the ground with at least 8.7-inches of ground clearance and could also be offered as a Sport trim with a raised suspension.
Like the Ascent family hauler, the new truck would come in base, Premium, Limited, and a new Sport trim with black alloy wheels, interior and exterior accents and badging, and Subaru’s dual-function X-Mode all-terrain all-wheel-drive system.
An all-new Ascent-based pickup would be right in Subaru’s wheelhouse of niche all-wheel-drive models and appeal to tens of thousands of mid-size truck buyers. The Ascent platform gives Subaru a truck to compete in the hot mid-size pickup segment with the Toyota Tacoma, Nissan Frontier, Chevy Colorado, and GMC Canyon. It would be the missing piece in the Subaru all-wheel-drive lineup. Would you buy a 2021 Subaru Ascent pickup if it were offered by the Japanese automaker this summer?
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Denis Flierl has invested over 30 years in the automotive industry in a consulting role working with every major car brand. He is an accredited member of the Rocky Mountain Automotive Press and the founder of Subaru Report where he covers all of the Japanese automaker’s models. More stories can be found on the Torque News Subaru page. Follow Denis on Facebook, Twitter, and Instagram.
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