GREENVILLE, S.C. – Responding to market trends that have
seen regional haul and urban delivery tire demand outpace longhaul, BFGoodrich
has introduced new two regional tires.
The Route Control S steer tire, and Route Control D
for drive positions are available now, with the promise of improved traction and
longer tread life.
On a conference call with trade press to introduce the
new tires, Adam Murphy, vice-president of B2B marketing for parent company
Michelin North America, said the regional haul tire market has surpassed that
of longhaul. He attributed this to an increase in e-commerce and consumer
buying habits. Over the past 15 years, he pointed out, the average length of
haul has been halved from 800 miles to around 400. Meanwhile, deliveries of
less than 50 miles are increasing at a compound annual growth rate of nearly 25%.
Michelin has been enhancing the BFGoodrich line of
commercial truck tires, and this year marks the brand’s 150th year
Features of the Route Control line include: advanced
compounding for greater performance in high-scrub environments; a stronger
sidewall that better resists curb impact and withstands shocks; and excellent
The Route Control S steer tire is SmartWay-verified,
and replaces the BFGoodrich ST 230. It offers optimized microsiping to combat
irregular wear, and flow-through grooves for better water evacuation and grip.
The Route Control D drive tire features an open
shoulder, directional tread pattern for better all-weather traction. Murphy
said the Route Control D offers 10% better wet stopping traction than the
leading competitor, and a 10% improvement in starting grip. It also boasts 13%
better snow traction than the leading competitor, the company claims, and is backing
those promises with a Work Hard Six-Month Road Test Guarantee. Customers that
aren’t pleased with the tire’s performance will be reimbursed 50% of the tire’s
The company is also guaranteeing the tire for five
years and two retreads.
The Route Control steer tire is available now in
sizes: 11R22.5, 11R24.5, 275/80R22.5 and 285/75R24.5, with the
255/70R22.5 (Load Range H) arriving in the third quarter. The 245/70R19.5 urban
size was previously released with the 225/70R19.5 size arriving in the third
quarter, the company announced.
The Route Control D is available now in sizes: 11R22.5
and11R24.5 (Load Range H) and 275/80R22.5 (Load Range G). It is also available
in urban size 245/70R19.5, with the 225/70R19.5 size arriving in the third
quarter (Load Range H).
“Some of our largest BFGoodrich brand customers operate heavily in Canada.”
Adam Murphy, Michelin
The tires are available now in Canada as well, and in
fact, Murphy said feedback from fleets operating in Canada was instrumental in
designing the tire.
“Some of our largest BFGoodrich brand customers
operate heavily in Canada,” he said. “Fleets experience particularly harsh
conditions operating in Canada, so we have really gotten a lot of excellent input
from our customers who operate in Canada.”
currently no plans to roll out a trailer tire in the Route Control line, though
the steer tire can serve well in that capacity, the company said.
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