Communication will be key to ‘post-traumatic growth’: Speaker – Truck News

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TORONTO, Ont. – That which does not kill us, makes us stronger. It’s a
refrain that has been repeated by everyone from philosopher Friedrich Nietzsche
to singer-songwriter Kelly Clarkson.

Barry
Pokroy of Circle & Square, a Farber coaching business, says the key to the
desired outcome will involve preparing for what he calls “post-traumatic growth”.

(Illustration: iStock)

“We are
living in uncertain times,” Pokroy said, during a webinar hosted by Newcom Media,
which publishes Today’s Trucking.

Covid-19
has challenged an array of assumptions about the world. Traveling to work,
taking public transit, or going to the doctor don’t feel like safe activities
anymore. He suddenly has a different relationship with his car keys. (“What
happens if I put them on the table?”)

The
pandemic sent businesses into a crisis management mode, as leaders established
remote work activities and created task forces to help protect the health of
people and businesses alike.

Crises are nothing new, but “change agents” of the past came in the form of factors like new business processes, or mergers and acquisitions.

“With Covid, we were thrust into change. There was no change agent,” Pokroy said.

He likened the experience to the stages of grief, such as shock, denial, anger, bargaining, and despair. But now it’s a matter of allowing a business to be defeated by coronavirus, or accepting that things are different and moving forward accordingly.

Successful
business strategies in a Covid-19 world will involve calling on several resources,
he said, referring to changes in workplace policies, the timing of a return to
work, safety checks, training and communication.

Comparing
the issue to a romantic relationship, he said success will depend on dialogue,
intentional emotional awareness, an increased level of consciousness, being
realistic, and owning decisions and outcomes.

That
will involve having difficult conversations with employees. Personnel will need
to be coached to reframe challenges. Two-way communications will require
listening with empathy and engaging everyone who is involved.

“These
are unprecedented times,” he admitted. “There is no manual for the management
of Covid.”

But
people and organizations alike often emerge from crises stronger and more
resilient than before, he said.

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