Ford Ranger Was America’s Best-Selling Midsize Pickup Truck In Q2 2020

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Ford Ranger sales increased in the United States and Canada, while decreasing in Mexico, Brazil, and Argentina during the second quarter of 2020. Most notably, the Ranger became the best-selling product in its segment un the United States.

Ford Ranger Sales – Q2 2020 – United States

In the United States, Ford Ranger deliveries totaled 25,008 units in Q2 2020, an increase of about 20 percent compared to 20,880 units sold in Q2 2019.

In the first six months of the year, Ranger sales increased about 52 percent to 45,988 units.

MODEL Q2 2020 / Q2 2019 Q2 2020 Q2 2019 YTD 2020 / YTD 2019 YTD 2020 YTD 2019
RANGER +19.77% 25,008 20,880 +51.77% 45,988 30,301

Ford Ranger Sales – Q2 2020 – Canada

In Canada, Ford Ranger deliveries totaled 2,267 units in Q2 2020, an increase of about 39 percent compared to 1,635 units sold in Q2 2019.

In the first six months of the year, Ranger sales increased about 66 percent to 3,970 units.

MODEL Q2 2020 / Q2 2019 Q2 2020 Q2 2019 YTD 2020 / YTD 2019 YTD 2020 YTD 2019
RANGER +38.66% 2,267 1,635 +66.11% 3,970 2,390

Ford Ranger Sales – Q2 2020 – Mexico

In Mexico, Ford Ranger deliveries totaled 820 units in Q2 2020, a decrease of about 41 percent compared to 1,382 units sold in Q2 2019.

In the first six months of the year, Ranger sales were flat at 0 units.

MODEL Q2 2020 / Q2 2019 Q2 2020 Q2 2019 YTD 2020 / YTD 2019 YTD 2020 YTD 2019
RANGER -40.67% 820 1,382 * 0 0

Ford Ranger Sales – Q2 2020 – Brazil

In Brazil, Ford Ranger deliveries totaled 4,206 units in Q2 2020, a decrease of about 23 percent compared to 5,467 units sold in Q2 2019.

In the first six months of the year, Ranger sales decreased about 10 percent to 8,718 units.

MODEL Q2 2020 / Q2 2019 Q2 2020 Q2 2019 YTD 2020 / YTD 2019 YTD 2020 YTD 2019
RANGER -23.07% 4,206 5,467 -10.49% 8,718 9,740

Ford Ranger Sales – Q2 2020 – Argentina

In Argentina, Ford Ranger deliveries totaled 2,081 units in Q2 2020, a decrease of about 19 percent compared to 2,561 units sold in Q2 2019.

In the first six months of the year, Ranger sales decreased about 17 percent to 4,543 units.

MODEL Q2 2020 / Q2 2019 Q2 2020 Q2 2019 YTD 2020 / YTD 2019 YTD 2020 YTD 2019
RANGER -18.74% 2,081 2,561 -17.37% 4,543 5,498

Competitive Sales Comparison

Ford Ranger sales jumped 20 percent to 25,008 units in the United States during Q2 2020, propelling it to first place in its segment by sales volume.

The results place the Ranger ahead of the Chevrolet Colorado and Jeep Gladiator – the second- and third-place finishers. Meanwhile, the segment’s previous reigning sales champ – the Toyota Tacoma – finished in fourth place. It was followed by the Nissan Frontier and by the GMC Canyon.

Sales Numbers – Midsize Mainstream Pickup Trucks – Q2 2020 – USA

MODEL Q2 20 / Q2 19 Q2 20 Q2 19 Q2 20 SHARE Q2 19 SHARE YTD 20 / YTD 19 YTD 20 YTD 19
FORD RANGER +19.77% 25,008 20,880 27% 19% +51.77% 45,988 30,301
CHEVROLET COLORADO -37.34% 19,843 31,669 21% 29% -36.66% 41,273 65,163
JEEP GLADIATOR +174.48% 19,568 7,129 21% 6% +380.24% 34,827 7,252
TOYOTA TACOMA -30.37% 14,187 20,375 15% 18% * 0 0
NISSAN FRONTIER -53.96% 8,794 19,101 9% 17% -51.49% 19,074 39,322
GMC CANYON -56.13% 5,225 11,909 6% 11% -48.53% 9,708 18,863
TOTAL -16.60% 92,625 111,063 -6.23% 150,870 160,901

In terms of segment share, the Ranger came away with a segment-leading 27 percent, followed by the Colorado and Gladiator at 21 percent each, and the Toyota Tacoma at 15 percent. The Frontier and Canyon held 9 and 6 percent, respectively.

The mid-size mainstream pickup truck segment contracted nearly 17 percent to 92,625 units in Q2 2020. In other words, the Ranger (as well as the Gladiator) outpaced the segment average. In fact, the Ford and Jeep were the only models in the segment to post a sales increase.

We are including Honda Ridgeline sales for informational purposes, as the model straddles the midsize and full-size pickup truck segments.

Sales Numbers – Honda Ridgeline – Q2 2020 – USA

MODEL Q2 20 / Q2 19 Q2 20 Q2 19 YTD 20 / YTD 19 YTD 20 YTD 19
RIDGELINE -23.16% 6,380 8,303 -4.92% 14,505 15,255

The Ford Authority Take

In a very unexpected turn of events, Ford Ranger sales built on the momentum generated in Q1 2020. The 20 percent sales jump enabled the pickup truck to jump from third to first place in its segment, in terms of overall sales volume. As a result, the Ranger has become America’s best-selling midsize pickup truck during the quarter, joining the F-Series – which reigns as America’s best-selling full-size pickup truck for almost four decades.

We believe that Ford was able to achieve this feat as a result of two important events coming together in a perfect storm kind of scenario. First, the Ranger is a newer, better, more competitive and – ultimately – more attractive product compared to key rivals, especially those offered by GM (Chevrolet, GMC), Toyota and Nissan. Second, the Ranger appears to have enjoyed better availability when compared to key rivals, whose supply was differently impacted by the COVID-19 pandemic. This circumstance may have pushed some customers considering a competitive offering to purchase the Ford Ranger. Additionally, it’s also possible that Ford had filled a large fleet/commercial order, one that included many Ranger units, during Q2.

That said, the onset of the COVID-19 pandemic has dealt a harsh blow to global economies as well as the automotive industry at large. As such, we’re not sure whether it would be realistic to expect Ford Ranger sales to continue growing at the accelerated pace exhibited during the second and first quarters. Additionally, competitors are rebuilding inventories depleted by the coronavirus pandemic, potentially limiting the Ranger’s sales volume.

For its part, FoMoCo idled its Ford Michigan Assembly Plant, which builds the Ranger for North American markets, in March as a result of the COVID-19 outbreak. The plant resumed production with new processes on May 18th.

About The Numbers

  • All percent change figures compared to Ford Ranger sales for Q2 2019, unless noted otherwise
  • In the United States, there were 77 selling days in Q2 2020 and 77 selling days in Q2 2019

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Ford Motor Company Q2 2020 sales reports:

  • Ford Motor Company sales Q2 2020 U.S.A

    • Ford sales Q2 2020 U.S.A. (Ford brand)
    • Lincoln sales Q2 2020 U.S.A.

  • Ford Motor Company Canada sales Q2 2020

    • Ford Canada sales Q2 2020
    • Lincoln Canada sales Q2 2020

  • Ford Motor Company Argentina sales Q2 2020
  • Ford Motor Company Brazil sales Q2 2020
  • Ford Motor Company Korea sales Q2 2020

    • Ford Motor Company Korea sales April 2020
    • Ford Motor Company Korea sales May 2020

      • Ford Korea sales May 2020
      • Lincoln Korea sales May 2020

    • Ford Motor Company Korea sales June 2020

      • Ford Korea sales June 2020
      • Lincoln Korea sales June 2020

  • Ford Motor Company Mexico sales Q2 2020
  • Ford Russia sales Q2 2020

    • Ford Russia sales April 2020
    • Ford Russia sales May 2020
    • Ford Russia sales June 2020

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