it’s one we’ve heard before
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In case you hadn’t heard by now, Ford will be adding a smaller, cheaper pickup to its lineup for 2021. Taking stylistic cues from both the upcoming Bronco Sport and the Ranger, it should look pretty badass.
We may now know the name of that new truck, too. And it’s one that will be familiar to Ford news followers. The Fast Lane received what appears to be a computer mockup of the new truck’s tailgate — and it features the name “Maverick.”
Ford originally used the name Maverick for a compact car all the way back in the 1970s. More recently, the company came back around and trademarked Maverick for further use in 2018, prompting speculation earlier this year that “Maverick” would be the name for the Bronco Sport.
Maverick would be a better name than others we’ve heard, like “Courier” or “Ranchero” — especially if Ford wants to highlight its ruggedness to assuage buyers hesitant about a compact truck based on a unibody platform.
On another note, the upcoming film Top Gun: Maverick has now been delayed until late December 2020. Maybe there’s still time for Ford to work in a marketing tie-in?
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