Gelati Celeste to open Midlothian shop, host four days of events


RICHMOND, Va. — Gelati Celeste is celebrating National Ice Cream Day with four days of events and the opening of a new store in Chesterfield.

The Chesterfield shop 13487 Hull Street Road in Midlothian will open on July 16 and offer a free scoop of handcrafted ice cream from 3 p.m. to 10 p.m.

On July 17, the brand is celebrating “Christmas in July” and offering holiday flavors including Peppermint, Pumpkin Gingersnap, Eggnog, and Cinnamon from noon until 10 p.m.

On July 18, customers can get a free sundae upgrade with the purchase of any size serving of ice cream

And on July 19, National Ice Cream Day, customers who order a scoop at regular prices will be entered to win treats including Gelati Celesti shirts and gift cards

From Thursday, July 16 to Sunday, July 19, Richmond customers can post a photo of themselves with a Gelati Celesti ice cream mustache on social media with the hashtag #GelatiMustache for a chance to win an Ice Cream Party for 50 people with the Gelati Celesti truck.

Posts must be shared publicly on Instagram or posted on Gelati Celesti’s main Facebook page (@gelaticelestiicecream). The winner will be announced on Monday, July 20th.

To ensure the health and safety of employees and customers, Gelati Celesti asks customers to practice social distancing and wear face masks or coverings while in the stores.

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