Great Dane announces aftermarket partnership


Great Dane and Aurora Parts & Accessories announced Tuesday they have entered a strategic partnership, combining Great Dane’s best-in-class service to the goods mobility industry with Aurora’s aftermarket operational expertise, distribution services, and cutting-edge digital platforms.

With technology playing an increasingly critical role in every aspect of transportation, Great Dane says driving seamless experiences for customers is essential. The company is focused on the future and looking for innovative ways to transform aftermarket services through preventative and predictive maintenance solutions.

Great Dane says Aurora’s nationwide footprint of parts distribution centers, extensive parts inventory and investment in technology solutions enables Great Dane to build on its operational strength, while expanding company reach to continue its reputation of delivering best-in-class service to customers.

This partnership will offer a unique opportunity to leverage the strengths and networks of both companies, improving speed of service, expanding parts selection, and extending accessibility through robust technology platforms.

“We are excited to partner with a great company like Aurora, whose vision aligns with Great Dane’s commitment to lead the goods mobility industry with best-in-class products and services,” says Dean Engelage, president, Great Dane.

Additionally, Aurora will become part of Great Dane’s goods mobility ecosystem, a network of strong, value-driven, trusted partnerships which provides fleets with access to advisory support, tools, technologies, and delivery capabilities that drive a tangible return on their equipment investment, Great Dane says.

“This new strategic partnership will strengthen both of our companies, while bringing a new level of service to the customers we are privileged to serve,” adds Engelage.

Great Dane says the timeline for this new venture will commence over the next few months as the Great Dane network transitions to the new elevated aftermarket system in partnership with Aurora’s nationwide network of distribution centers.

“Aurora is thrilled to partner with Great Dane,” says Brad Fulkerson, president and CEO, Aurora. “Fleets today rely on service shops to maintain all brands of equipment. This partnership brings tremendous benefits to both Great Dane and existing Aurora customers by offering the widest breadth of OEM products delivered through an industry leading supply chain and supported by a robust suite of technology tools.”

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