Hardy Truck Sales Bolster Car Companies During Health Crisis


The coronavirus outbreak has cut deeply into U.S. auto sales, but for Detroit in particular one corner of the market has held up relatively well: pickup trucks.

With auto makers offering aggressive finance deals and trucks often needed for work, sales of pickups haven’t dropped as precipitously as other types of vehicles and are expected to bounce back faster as the market recovers, industry executives and analysts say. Another factor, they say, is that big truck-buying states, like Texas and Florida, have had less-restrictive…

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