Hot Shot’s Secret rebrands transmission additive

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Hot Shot’s Secret announced the immediate rebranding of Transmission Stiction Eliminator to Shift Restore.

The new brand name for Hot Shot’s Secret’s transmission additive was selected as it more accurately describes the product’s primary consumer benefit of ensuring smoother gear changes for the life of the vehicle, the company says.

Developed with a high-performance ester, the formula has not changed. Along with the name change comes a new bottle size available. Shift Restore will also be offered in a 16-oz. bottle size.

Hot Shot’s Secret Shift Restore cleans and restores automatic and CVT transmissions. This high-performance ester formula is a unique lubricity and cleaning agent that attaches itself to all metal parts that it meets inside the transmission. The strong polarity pulls deposits off the metal surfaces and puts them back into solution. This minimizes metal-to-metal contact, reduces operating temperatures and the coefficient of friction for long term wear protection, the company says.

Hot Shot’s Secret says additional benefits include improved fuel economy, a reduction in noise, vibration and oil leakage and the protection of rubber seals. With regular use, Shift Restore can extend oil drain intervals and is sold with a 100 percent satisfaction guarantee.

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