Icon 1950 Chevrolet Thriftmaster Pickup Truck

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Moving beyond its usual powerful 4×4 builds, the Chatsworth, California workshop Icon has now revisited a legendary 1950’s Chevrolet pickup to kickstart its Old School Edition Thriftmaster series.

This particular pickup started its life in the ’50s as a 3100 5-window farm truck weighing half a ton, and got its Thriftmaster name from the original six-cylinder engine Chevrolet crafted for the workhorse. For a more modern performance, Icon replaced the stock engine with a GM LS3 V8 tht can push out an impressive 430 horsepower with the help of a 4L85-E column-shifted automatic transmission. The chassis also has completely reworked, now receiving an independent front and rear suspension as well as a lower ride height and updated disc brakes from Wilwood. Of course, the exterior has also been painstakingly restored, finished in an olive green and off-white paint, extending into African teak food panels on the truck bed and saddle leather upholstery in the cabin.

Check out Icon’s Thriftmaster in the gallery above, and head over to the company’s website to learn more about its restorations and custom projects.

Elsewhere in the automotive world, Pandem has unveiled its C8 Corvette widebody kit.

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