The T-shirt currently is being sold at Mack’s web-based store, the Mack Shop, www.mackshop.com. Life is Good, the original positive lifestyle apparel brand, is dedicated to spreading the power of optimism, expressing gratitude and helping communities in need through the Life is Good Kids Foundation.
“We fully appreciate that life is very difficult for many today,” said John Walsh, Mack vice president of marketing. “This effort is about expressing gratitude to all of the truckers and others on the front lines for their service, raising money for a charitable cause in the process and hopefully just making folks smile a bit amidst the current challenges.”
The T-shirt features a Mack MD Series truck driven by Jake, the Life is Good icon and the hashtag #ThankATrucker, a social media conversation encouraging people to recognize the service that professional drivers provide on a daily basis, even during a pandemic.
“We’re grateful for the essential workers keeping us safe, healthy, and well-supplied during these challenging times,” said Bert Jacobs, co-founder and Chief Executive Optimist of Life is Good. “Our mission is spreading optimism, and over time, we’ve seen the power of positivity in action by partnering with brands who are dedicated to growing the good. That’s why we’re excited to team up with Mack Trucks to honor the people going above and beyond.”
The SCF helps over-the-road and regional drivers and their families with short-term financial assistance when an illness or injury has affected their ability to work. Assistance may be given in the form of direct payment to the provider for rent, mortgage, utilities, vehicles and insurance.
The non-profit also offers health and wellness programs for drivers, such as smoking cessation, health challenges, and free flu, shingles and pneumonia vaccines.
“We are thrilled to be a part of this exclusive campaign with Mack Trucks to honor and thank the professional men and women who play such a critical role in our everyday lives,” said Shannon Currier, director of philanthropy and development for the SCF. “Despite these difficult and uncertain times, professional drivers continue to go above and beyond to keep the supply chain moving. These shirts will be a lasting reminder of how important truck drivers are to our economy, and the funds raised will help ensure that SCF will be there for our highway heroes when they need us most.”
The SCF was started in 2008 by Dave Nemo, host of the Dave Nemo Show on Sirius XM Radio channel146, his business partner, Michael Burns and Dr. John McElligott, who had been a medical director for several trucking companies. The three started the nonprofit to address the fact that at least 70 percent of the 3.5 million professional U.S. truck drivers have one or more serious health problems, and that their access to medical care is limited because of their irregular work hours and long durations away from home. More than one-third of truck drivers do not have health insurance, according to SCF. To learn more about SCF, please visit www.truckersfund.org.
The limited-edition T-shirt is just one way in which Mack Trucks has thanked professional drivers.
Mack Trucks recently launched info.macktrucks.com/thankyou, an online resource offering dealers and trucking companies useful information from government agencies and other sources, along with Mack-specific updates regarding ongoing 24/7 customer support from Mack® OneCall™ agents, parts availability, production and a link to dealer locations.
The dedicated webpage also features a video expressing Mack’s gratitude for the tireless efforts of truck customers, professional drivers, service technicians and dealers during these difficult times, as well as links to the #ThankATrucker conversation on social media.
The Mack-Life is Good T-shirt is available in men’s sizes S to 3XL and women’s sizes XS to 3XL. Kid’s shirts are available in sizes S to L.T-shirts are $29.99 and can be purchased at www.mackshop.com.
Dedicated to durability, reliability and meeting the needs of customers, Mack Trucks has provided purpose-built transportation solutions for more than a century. Today, Mack is one of North America’s largest producers of heavy-duty trucks, and Mack® trucks are sold and serviced through an extensive distribution network in more than 45 countries. Mack trucks, diesel engines and transmissions sold in North America are assembled in the United States. Mack manufacturing locations are certified to the internationally recognized ISO 9001 standard for quality, ISO 14001 standard for environmental management systems and OHSAS 18001 standard for health and safety management systems. Mack is also a proud sponsor of Share the Road, an American Trucking Associations public information campaign aimed at enhancing the safety of our nation’s roadways.
Mack Trucks is part of the Volvo Group, which is driving prosperity through transport solutions by offering trucks, buses, construction equipment, power solutions for marine and industrial applications, financing and services that increase customer uptime and productivity. Founded in 1927, the Volvo Group is committed to shaping the future landscape of sustainable transport and infrastructure solutions. The Volvo Group is headquartered in Gothenburg, Sweden, employs 104,000 people and serves customers in more than 190 markets. In 2019, net sales amounted to about $45.7 billion. Volvo shares are listed on Nasdaq Stockholm. For more information, please visit www.volvogroup.com.
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