Pringles reveals new WTF flavour – Convenience & Impulse Retailing

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Pringles has revealed its brand new flavour.

After dropping hints about the mystery flavour on its socials for months, through a WTF campaign (‘what’s the flavour?’), Pringles has finally announced its tasty new creation.

And it’s not the first flavour that many would have expected. While fans had guessed bacon or about every type of cheese, nachos or mac ‘n cheese to be in the mix, the brand instead looked to Italy for its next release.

Combining flavours of pasta, bacon and parmesan cheese, the new Carbonara flavour had many saying WTF. The flavour will be available for a limited time at select Woolworths and Coles stores nationally, and RRP is $3.99.

Pringles also recently released two ‘food truck’ flavours in Beef Taco and Chicken Souvlaki.


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