The history of Countryside Transportation Service  

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It was a cold fall day in 1973 and Howard Fiebig of Fiebig Farms was pulling up to the Sebewaing Sugar Factory in a 1966 International C4000 cabover. This caught a lot of attention because he was the first to drive a semi-truck and trailer onto the factory grounds. With hearing the news of hauling sugar beets in a different way, Carl Hess, the factory manager at the time, decided to ask my grandpa for a ride. Grandpa agreed to give him a ride from Croswell to Sebewaing and halfway there he was so scared of riding in the semi-truck that he was holding onto the dash so tight his knuckles turned bright white. Riding in that big heavy semi-truck was frightening for him, but agreed that this was the future of how beets would be delivered. At that time, my grandpa didn’t realize he was building the foundation of what is now known as Countryside Transportation Service.



Several years later, my grandpa decided to get out of farming and go into trucking full time. He called the company Fiebig Transport. The commodities that he first started hauling included powdered milk, butter, and pickles which were hauled all over the country. In 1987, a new chapter started for the company. A trailer that could haul bulk sugar was purchased to help with a new customer called Monitor Sugar in Bay City. That same year opened the door to start storing sugar. My grandparents started storing sugar in Owendale. Early mornings and late nights, driving a truck and driving forklifts and stacking pallets of sugar paid off eight years later. In 1995, the first brand new truck was purchased. It was a big bright red T600 Kenworth and was the first of many in the up and coming years for Countryside.



Moving forward to 2002, my dad and aunt took over the company. The new name they used was Countryside Transportation Service.

In 2002, the company was running 20 trucks and trailers. Over the next 13 years, my family grew the business to the point where expansion had to happen.

Our bulk tanks deliver sugar all over the Midwest, and our flatbeds deliver all around the United States. Two thousand fifteen was a big year, a new food-grade wash bay was constructed to meet the needs of the growing business. The new wash bay keeps the insides of the bulk trailers food-safe, and the outsides clean and shiny for Countryside and its customers. Two thousand fifteen also brought new opportunities, which meant purchasing insulated trailers to haul liquid sugar and milk. Liquid sugar is delivered to Pepsi, Gatorade, and Nestle’s and the milk goes to popular ice cream brands. The company now owns 30 of these trailers to keep up with customer demands. Expanding their business even further, the company started a dealership to sell new Mac Trailers. The dealership sells trailers back to the company for their own use and sells to customers nationwide. Every year since 2002, the company has grown and has no signs of slowing down. To this day, the company runs over 80 trucks and 120 trailers that include vans, flatbeds, food-grade liquid trailers, food-grade bulk tanks, and 80,000 square foot food grade storage facility. With all this said, my family works hard to bring your family’s products for every day living. The next time you see a Countryside truck on the road, you know the history of my family’s company.

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